Scottish Labour has repeated its calls for breastfeeding support to be added to the country’s new baby boxes.
Every baby born on or after 15 August will receive a cardboard box filled with essentials such as nappies, clothes and books.
The boxes will also contain a mattress and blanket, and can be used as a bed for the newborn baby.
But Labour wants additional items such as a breast pump, nipple shields and cream to be included.
The Scottish government said the box contents were based on the advice of health experts, but that more items could be included in future.
Scottish Labour MSP Monica Lennon said the baby boxes offered a “unique opportunity” to improve breastfeeding support, particularly among younger mothers from more deprived areas.
Evidence suggests that breastfeeding has important health benefits for both mothers and babies, including a reduced risk of infection in infants and a lower risk of breast cancer, epithelial ovarian cancer and hip fracture later in their mother’s lives.
But the UK is said to have the lowest breastfeeding rate in the world.
Scottish government figures published last year showed that only about half of babies in Scotland were still being breastfed after 10 days – and only 39% at their six to eight week review.
Mothers are recommended to breastfeed exclusively for the first six months of their child’s life, before continuing beyond that alongside the introduction of solid foods up to the child’s second birthday.
The figures also suggested a clear link between breastfeeding and deprivation, with Scotland’s wealthiest mothers three times more likely to breastfeed than those from the most deprived backgrounds.
Ms Lennon, who has made similar calls in the past, said: “Breastfeeding may be natural, but it is not always easy.
“The baby box presents a unique opportunity to improve breastfeeding support as part of the aim to provide every child in Scotland with the best possible start in life.”
She has written to the Scottish government to suggest a pilot scheme which would see direct aids to support breastfeeding included in the baby box.
She added: “This would be a very practical resource, in addition to existing advisory services, and I hope the SNP will take the proposal on board.”
A Scottish government spokesman said there had been careful consideration over the materials that should be included in Scotland’s Baby Box.
He said: “We’ve consulted health care experts and, importantly, listened to the views of parents, particularly those who took part in the pilot initiative.
“We will keep the contents under review and adapt these to meet the needs of babies and parents. This will certainly include considering what additional items could be provided to complement existing measures and support we provide to promote breastfeeding.
“The baby box is one of a range of measures we provide to give more children the best possible start in life. This includes providing free vitamins and healthy start vouchers for free milk, fruit and vegetables to pregnant women and families on low incomes with young children.”
The baby boxes, which were largely inspired by a scheme in Finland, have been broadly welcomed by health professionals and charities.
The design for the box was unveiled in March, and features a forest fairytale design including Highland cows, squirrels and the Loch Ness Monster.
The Scottish government, which is rolling out the boxes across Scotland after successful pilots in Clackmannanshire and Orkney, believes they will help tackle deprivation, improve health and support parents.
But last week, cot death charity The Lullaby Trust said there was no evidence baby boxes reduced the rate of sudden infant death syndrome and said its leaflets would no longer be put in such boxes.
More From this publisher : HERE
If you like our content help us with a share… or two …
Also - I have some free stuff for you .......
Nr 1. In This FREE Report you can Discover:
Secrets to acquiring the freshest, hottest leads via YouTube In-Stream ads quickly and easily! Best secret tips for the most effective targeting for your ads! Totally legal, but little-known method for literally stealing traffic from your competitors! Get more traffic to your videos and landing pages without spending a fortune! And much more - all within this special FREE report!
Nr 2. Did you know you can Absolutely EXPLODE YOUR EMAIL LIST FOR FREE with UNTOUCHED offline sources?
Nr 3. The #1 secret to becoming an affiliate superstar - Earn your first $100 online – without a dime to invest.
If you’re still looking to “make it online – I have just the thing for you. It’s a video series that shows how to make your first $100 online – even if you don’t have a dime to invest. Yes – nothing. Free. Nada. Is this possible? You bet. It’s the most powerful system used by those “in the know”. Good things don’t have to be difficult. And they don’t only come to those who wait. Have A Look
Nr 4. Top 10 Email Marketing Mistakes. Which of these mistakes do you make?
Nr 5. You can learn about : The hottest social networking site that will send an unlimited stampede of traffic to your site - for FREE! How to quickly locate a swarm of hungry buyers using "information portals"! The fast and easy way to use simple images to siphon targeted traffic, on command! Learn how to get the most possible traffic from Instagram, and make sure that traffic converts! And much more ...
Nr 6. It’s no secret… Facebook is an incredible place to get tons of free, viral traffic. But… most people are going about it all wrong. How many of these mistakes are you making? Download the free report to find out.
Nr 7. Special free report . It's called "Operation Midas Touch" and you can download it here...
The report features a surefire method for generating at least $1000 per week online,without a website or product of your own!
Nr 8. Instagram is still one of the hottest ways to get a LOT of traffic fast. All by sharing images. Sounds easy enough, yeah? Well, yes and no. If you want to really start driving a lot of traffic and making sales using Instagram then you should download this report.
Nr 9. When it comes to creating a product online there are so many ways to approach it. Wouldn’t it be great to just get the meat of it all so you can get started faster? Well, the good news is, today you can download a guide called the Product Creation Formula Quickstart Guide. It’s as the title suggests - a Quickstart guide. You’ll get a list of action steps to take right away. Download your copy today !
Nr 10. Would you like to finally USE all of that dusty PLR you have sitting around on your harddrive? Or maybe find the resources for the best PLR available - at the best prices? What about how to use that PLR to make you money with just a few minutes of work. Well, you’re not going to want to miss this!
Nr 11. Buzzfeed’s top post has more than 21 million views. Think about that for a sec… ONE of their articles has had over 21 million people who have read it! And they have thousands of articles... what would you do with that kind of traffic? A friend of mine hacked their method and was able to use it to get 11,592 targeted new subscribers in 2 weeks on their very first attempt!
Nr 12. Push notifications are one of today's hottest trends in website traffic and conversions, and for good reason. Studies have shown that as many as 40% of people will opt-in for push notifications, which is about TEN TIMES the rate of people who opt-in for emails! That’s huge! Not only that, but they're also highly effective at pulling clicks, as well. Some studies have shown CTR at an average of around 40%, with highs of as much as 80%! Again, that’s huge!
Nr 13. Would you like to know how to get more money from the exact same number of website visitors you’re currently getting? Even if you’re website is getting as few as 1-2 visitors a day, this report will show you how to increase your profits using these few handy hacks.
Nr 14. People have now realised that it's not the size of the list which matters, it's the quality. ... and the only way to create a quality list is by launching your own products. Let it be $7 ebooks, $17 info products, $27 video training product or software's... all of these work. My good friend Kevin Fahey has is revealing how he's launched over 20 products in the past 4 years, many of them top sellers. Needless to say he's banked a handsome amount in this time.
Nr 15. Do you ever feel that the man you like or even love, just doesn't see you or desire you in way you want him to? Or... maybe you're able to get a man's attention though not the right kind of attention? Or... maybe you're still single because you wait and wait for men to approach you first? What you may not know is that the way we flirt will either attract the "wrong" man for us or the "right" man.
Nr 16. When it comes to getting sales and leads online, there is ONE thing that 95% of marketers use... it's called a LIST. My friend Jimmy just released a free book that explains WHY a list is important and how YOU can build your own list. It's available right here (and it won't cost you a penny)
Nr 17. If you have tried everything, and still aren't able to get your Ex back, then you need to pay attention.
Nr 18. What if I told you that you could make ANY woman WANT to do ANYTHING for you? Would you think I'm crazy? Well... what If I told you that you could also make her LOVE every minute of it and come back for more?
Nr 19. I have a special free plugin for you today. It's called "Covert Hover Mini"
This plugin will triple your blog traffic by compelling your visitors to share your images on social media. This is some really clever stuff and it works like a charm. After you grab your free plugin, don't forget to read the free bonus report as it will show exactly how and why this strategy works like crazy.
Nr 20. The days of being able to get away with a basic WP theme and a pic or two are gone, your site needs to look good. Even Google are looking for you to have engaging graphics on your site. But getting good quality graphics made for your site is a pain, AND it will cost you both time and money (if you outsource it). But I have a special free download for you today. A virtual treasure chest of over 21K profit pulling graphics you can start sing today to generate more traffic & sales!
Nr 21. 20 professional full HD background videos. These background videos are perfect for giving your videos that extra kick they need to stand out from the crowd Oh yeah they are in full 1080p HD too, I hope you'll enjoy them.
Nr 23. No doubt, you've seen all of the video launches lately! There is a reason for it... Video marketing is a GREAT way to make money, and with the recent creation tools making it super accessable for anyone to get started... It's no surprise that more people are making videos. However... there is a missing element to most video marketing products...
Nr 24. For the first time ever... You can get the straight scoop on how someone is selling over $1,000,000/year of t-shirts on Facebook!Use them .... and have fun !