Coke Zero’s days are numbered.
The soda will be soon replaced by Coca-Cola Zero Sugar, another diet iteration the Coca-Cola Company hope will stop consumers turning away from sugary drinks.
“Weve made the great taste of Coke Zero even better by optimizing the unique blend of flavors that gave Coke Zero its real Coca-Cola taste,” the company announced in a statement.
“Coca-Cola Zero Sugar is our best-tasting zero-sugar Coca-Cola yet, and it will be available across America in August.”
Introduced in 2005, Coke Zero sought to replicate the taste of original Coca-Cola. It also was a blatant attempt to win over men, who long resisted drinking Diet Coke a beverage that was a hit with women.
Now that Coke Zero is going, seemingly for good, the internet isn’t taking the news well.
Hold on, they’re getting rid of Coke Zero??? What? They better come back with a “Coke Zero Classic” or whatever in like 6 months.
Tim Roberts (@21stCenturyTim) July 26, 2017
Coke Zero, which has zero sugar, is being replaced by Coke Zero Sugar, which also has zero sugar. Can you hear the sound of my brain dying?
Aaron Wiener (@Wieneraaron) July 26, 2017
Keep Coke Zero. Add new flavors, fine. But keep Coke Zero. Nothing else matters today.
STU BURGUIERE (@WorldOfStu) July 26, 2017
The company said the soda’s launch “builds on the success and popularity of Coca-Cola Zero Sugar already seen in Great Britain, Mexico and more than 25 other countries around the world.”
In Australia, the soda is marketed as “Coca-Cola No Sugar,” and has been beset by one of the country’s largest supermarket chains, Woolworths, refusing to stock the product on its shelves.
“We have taken the decision to not range this product at this time,” a Coca-Cola Company spokesman told news.com.au.
“Our customers looking for a no sugar or low sugar cola option have ample choice already in the category across a range of different pack sizes and formats.”
Time will tell if this new Coke will end up like New Coke.
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