(CNN)It’s beyond a cliche to say that a week in the presidency of Donald Trump feels like a month. It also happens to be totally true.
There is simply no such thing as a slow news day anymore. Or, well, a weekend. Trump has remade the news cycle.
Doubt it? Try to remember what happened on Monday of this past week. Or Tuesday. There’s a <5% chance you can do it. I cover this stuff for a living and I can’t. The mind simply can’t process this amount of news at the pace at which it currently moves.
There is, of course, strategy in this by Trump. When faced with 20 possible storylines every day, the media can only realistically cover five or six well. Trump’s goal is to make it the five or six that work in his favor.
This past seven days is a perfect example of that purposeful flooding of the news zone by Trump. Most people would (rightly) have a sense that it wasn’t a great week for him. But, few would grasp how bad it actually was.
Here’s a day-by-day recounting of Trump’s last week:
Friday 9/29: San Juan Mayor Carmen Yulín Cruz, in an interview with CNN’s “New Day,” expresses her outrage over Duke’s comments; “This is a ‘people are dying’ story,” she says. Trump goes into full crisis mode on Puerto Rico, arguing that his administration is doing everything it can to improve the situation. “Puerto Rico Governor Ricardo Rosselló just stated: ‘The Administration and the President, every time we’ve spoken, they’ve delivered,'” Trump tweets. He speaks to reporters in the mid-afternoon — announcing that he will make a decision on Price by Friday night. Less than an hour later, Price is fired resigns.
Saturday 9/30: Trump, at his Bedminster, New Jersey golf club for the weekend, was up early — and on Twitter. His first target was Yulín Cruz — the San Juan mayor. “The Mayor of San Juan, who was very complimentary only a few days ago, has now been told by the Democrats that you must be nasty to Trump,” he tweeted just after 7 a.m. Trump then turned to his favorite subject, the news media, to blame them for allegedly hurting the Puerto Rico response efforts. “Fake News CNN and NBC are going out of their way to disparage our great First Responders as a way to ‘get Trump.’ Not fair to FR or effort!,” he tweeted. He followed that tweet up with this one: “The Fake News Networks are working overtime in Puerto Rico doing their best to take the spirit away from our soldiers and first R’s. Shame!” Trump did all of that before 8 a.m. on the East Coast.
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