Jay Park: from K-pop to Jay-Z

(CNN)When Jay Park became one of the first and only Asian artists signed to Jay-Z’s label, Roc Nation, earlier this summer, the hip-hop world was rattled.

Not that Park, who was born to Korean immigrant parents in Seattle, was overly concerned. In fact, it’s the type of thing he’s grown accustomed to.
“Me, being Asian-American, I was always looked at as an outsider. I always had to fight for my place,” Park told CNN during a recent interview.
    For an outsider, Park is very much “in” at present. The 30-year-old rapper has seen his celebrity status soar in recent months. In addition to working on his debut Roc Nation album, he’s also preparing to join the second season of “Asia’s Got Talent” as a judge. The popular show premieres October 12 across 27 countries in Asia.

    It's Official @RocNation This is a win for the Town This is a win for Korea This is a win for Asian Americans This is a win for the overlooked and underappreciated This is a win for genuine ppl who look out for their ppls This is a win for hard work and dedication This is a win for honesty and authenticity Thank you for the acknowledgement and recognition🙏🙏 Just gettin' started 10년차가수인데 이제부터시작이네 🙌 🙌🙌#RocFam #RocNation

    A post shared by $hway BUM Park 박재범 (@jparkitrighthere) on

    “Jay Park has clearly become an icon for those struggling to make a name for themselves,” said Flowsion Shekar, CEO of Koreaboo, a popular content platform specializing in K-pop with a reach of over 50 million.
    “It shows that Asia is not being ignored … You can be an R&B singer, a rapper, a singer from Asia and have ambitions to takeover a global market. You can be recognized by the greats.”

    One can’t spin a better comeback story

    But success didn’t come easy to Park.
    Like many Asian families, Park’s mom had aspirations for him to be a doctor or lawyer.
    “That wasn’t happening, because I was skipping school and going breakdancing,” said Park who joined a b-boy crew named Art of Movement.
    Park was curious about hip-hop since the second grade, convincing an older cousin to share music despite the bad words. Counting West Coast gangsta rapper Warren G and the sitcom “The Fresh Prince of Bel-Air” as inspirations, he started rapping by the fourth grade.
    Fortunately for Park, his mom eventually relented and suggested he enter into a locally advertised talent audition, which turned out to be organized by one of the biggest K-pop labels, JYP Entertainment.
    Not thinking much would come of it, Park, then 17, skipped out of the audition early to grab fast food at Taco Bell.
    It was left up to his mom, who had stayed behind after Park had preformed, to relay the news that he had been selected to travel to South Korea.
    And so began Park’s entry into the music industry, as the face of K-pop boy band, 2PM.
    “I thought I’ll go for a couple of years and help my family out,” said Park.
    “At that time, it was just me, and mom and my brother, having money problems. We couldn’t pay the electric and water bill.”
    But his new life in Seoul proved difficult. Today Park is near fluent in Korean, but back then was only a beginner.
    “It was really hard to sacrifice my life in Seattle and do this thing I knew nothing about,” said Park over the phone from Seoul.
    “It was a culture shock, the seniority system, the food and the way they did things. … For me, it was a hobby and fun, but there, it was training, almost like a job, where you have to practice from 10 a.m. to 10 p.m.”
    Park complained about the challenges of life in the boy band on his MySpace page. The offensive comments were leaked publicly in 2009 and facing a fan backlash, he left the group.
    “We parted ways, and I went back to Seattle … It is what it is,” says Park.

    New Beginnings

    After leaving the K-pop world, Park moved back home to the Seattle area and started working at a used car shop.
    While there, he uploaded a cover video of B.o.B’s hit “Nothin’ on You” onto YouTube, inserting his own lyrics and rap.
    The video went viral, with more than two million views in less than a day.
    “I don’t give up,” said Park. “I wasn’t attached to the fame or the lifestyle … The main point in the beginning was to support my family.”
    The video’s success helped him to return to the music business, creating his own label, AOMG. His fourth solo album “Everything You Wanted” was released last October, and rose to No. 3 on Billboard’s World Album Chart and No. 3 on the iTunes US R&B Chart.
    “Me being in the system in a group with the company, I didn’t have much to express myself,” said Park. “(Now) I finally have the freedom to do what I wanted to do.”
    His new album — representing his style of rap, R&B and electronica — is set to come out next year.
    “They (Roc Nation) like the image I have now,” said Park. “I’m just me.”
    In addition to AOMG, he’s launched a second label, H1GHR Music Records, with artists from the US and Asia. Through his music, he hopes to reform the image of the Asian male, from being seen as “people who are good at math” to be “sexy too.”
    He also dreams of working with Rihanna and knows it may be “farfetched” to work directly with Jay-Z, but he’s “willing to put in the work to make that happen and one day we’ll see.”
    “It’s still crazy to me that he knows who I am,” said Park, a longtime Jay-Z fan.

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