Podcast Listeners Really Are the Holy Grail Advertisers Hoped They’d Be

February 3, 2018

Misha Euceph was nervous. The public radio producer had started a podcast as a side project in early 2017, and the exploration of her experience as a Pakistani-American immigrant had taken off faster than she’d ever imagined, making its way to the top 50 in the Society & Culture category on Apple’s Podcasts chart and attracting some big-name advertisers. But the same question that has long plagued many podcasters nagged…

Read More >>